Introducing
THE EDITORIAL
wedding photographer
launching September 12, 2024
By the end of this course you will:
Know exactly how to capture and edit weddings in an editorial style
Have created a cohesive and beautiful brand that will have clients excited to book you
Be marketing your brand in an effective yet simple way that consistently brings new enquiries to your inbox
Have a clear and easy to follow client journey that makes booking weddings a breeze
The first definitive course for anyone wanting to become an Editorial Wedding Photographer.
"Zach and Grace saved me years of trial and error and gave me the skills and confidence to launch a new business within two months.
I never imagined that they would share all their secrets with me. Hiring them to help me with my wedding photography business changed my life; they allowed me to launch a new career almost instantly and with great confidence."
Sara-Julia Waller
Our mission is to help you create work like this.
Who is The Editorial Wedding Photographer For?
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Have you been capturing weddings for a few years but feel ready for a change? We will help you develop your photography skills and create a new style and identity for your brand that will grow your business.
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Shot a few weddings and starting to think about taking it full time? We will help you fill your calendar with chic, editorial weddings and give you the practical advice to create a consistent standard in your work.
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Dreaming of becoming a wedding photographer but don't know where to start? We will help you get started, showing you everything you need to capture a wedding day and how to create your own brand.
It’s time to introduce you to everything waiting for you inside.
There are 10 core modules with over 50 lessons that will teach you everything you need to know to become an Editorial Wedding Photographer.
Learn how you can apply the lessons in the course to you. You’ll have guidance on where to get started depending on what level you are at now and be able to take away one easy action to get you making progress straight away.
1. Welcome & Introduction
You will walk away from this module understanding what a brand is, why you need one and how to create your own. It covers everything from your brand visuals to copy choices and how to align your portfolio with your brand.
2. Building Your Editorial Wedding Brand
Learn the ‘why’ behind websites and how that should influence the choices you make when creating your website. You’ll learn exactly what you should have on your website, from the home page to your contact form - setting you up for success.
3. Creating An Editorial Style Website
Deciding on pricing can be one of the biggest challenges all wedding photographers face at various times in their business. In this module you’ll discover the key things you need to think about when deciding your prices and how to share your prices with couples to be most effective.
4. Pricing As An Editorial Wedding Photographer
Here you’ll learn simple and straightforward strategies for marketing your wedding photography business that actually work and will consistently have enquiries landing in your inbox. It covers social media, blogs & directories plus other more unique ways you can get your brand seen.
5. Marketing Your Editorial Wedding Brand
This module will give you a new approach to working with your couples, you’ll set up a new system to handle enquiries from the point they land in your inbox right through to the booking being confirmed. You’ll finish the feeling module feeling confident about consult calls and meetings and with a new set of email templates ready to put into action.
6. Create Your Client Journey
If you’ve ever felt unsure what to do in the lead up to a wedding day then this module is for you. Here you’ll get access to a questionnaire and day plan template to make sure you feel prepared for every wedding day, having all the information you need. You’ll also be able to take a look into our kit bag and see the “editorial” choices we make.
7. Preparing For A Wedding Day
This is a big one! After going through this module you will understand the full process of capturing a wedding day - from the getting ready through to the party. Whether you’ve captured 1 wedding or 100 this will be really helpful to walk you through every part of the day showing you our approach and just how we capture photos in our editorial style.
8. Capturing A Wedding
You’ll be able to follow along as we edit a real wedding, seeing the choices we make when selecting, how we put together our sneak preview galleries and the mindset behind these, when we choose to clean images up, how we use our preset (before you ask, yes - this is included as a bonus!) and the process we take to check our galleries before delivering.
9. Editing A Wedding
Throughout all of the modules you will have been changing and adapting who you are as a wedding photographer - you’ll complete the course feeling ready to step into your new role as an Editorial Wedding Photographer. In this final module you’ll learn some mindsets and strategies to help you succeed, build confidence and handle imposter syndrome.