Quite simply, an Editorial or Styled Shoot is an organised photoshoot with the purpose of creating new content for everyone involved to use for their brands on their websites, social media, and their marketing materials. Generally, they are a collaboration between the suppliers or vendors involved, usually with everyone besides the models working for free in return for use of the images.

Literally any Wedding Photographer who feels like they would benefit from being able to create the RIGHT content for their brand. If you’ve never planned your own shoot before, this course and toolkit gives you everything you need to plan every stage of the process, get a team of other suppliers on board, get a model booked in and schedule and run the shoot effectively. If you’ve planned shoots in the past, but weren’t happy with the results, this course outlines the exact process we use that helps us create shoots that give us the EXACT content we need, and guarantees us that the money we invest on that shoot will pay off quickly.

You’re not alone! We might seem like we’ve got a handle on most things… but our first shoots felt really overwhelming, and at times we felt like giving up planning them. Quite simply, that’s why we created this course! This course is designed to help you actually get through the whole process with confidence, and come away from your shoot with incredible images AND amazing new relationships with other vendors who can start recommending you. The course walks you through EVERY step of the planning process, and inside the workbook you’ll find a useful planning checklist that will help keep you on track. It doesn’t matter if your shoot takes 6 days or 6 months to plan, this course will guide you through the process.

Yes and no. We’ve planned our own shoots from as little as £300, and at the other end of the spectrum we’ve planned shoots that have cost us over £2000. It’s completely up to you how much you spend on your shoot, and whether you choose to split the costs with the other vendors (which means you could be planning a shoot for as little as £100 or less) or pay for everything yourself. The one constant across ALL of the Editorial shoots we’ve planned, is that we’ve made that money back within the following months in new books as a direct result of the images we created and the relationships we formed. Plan the right shoot, and it could be the best investment you ever make. (For a little inspiration, the shoot we spent over £2k on helped us build relationships with a top designer, directly lead to £15k in campaign work over the following years, and a countless amount of wedding bookings. It was SCARY, but one of the best financial decisions we ever made for our business)

Every other business in the wedding industry needs images to market their brand, and we have the power to create them. We have a massive advantage of photographers and you wouldn’t believe how many people would LOVE to collaborate with you on a shoot, and be able to use your imagery to attract the clients they want to book. In the course we share our secrets for getting amazing teams of suppliers on board, and give you the materials and templates you need to actually reach out to those suppliers you want to work with. You’d be amazed who will be willing to help when you start reaching out!

This is something that so many wedding photographers worry about, and the truth is it’s not an issue at all as long as you present the images correctly. Every business puts on photo shoots to create marketing materials, and as wedding businesses we don’t need to be the exception. Styled shoots and Editorials can allow you to get more creative, and create work that is more aspirational than the weddings you’re currently booking. As long as you’re not trying to pass off your shoots as real weddings, it’s absolutely fine to use images from organised shoots through your website and your social media.

This is another really common situation, and a trap that so many wedding creatives fall in to. If you want to make sure your shoot provides you with images you can actually use, you need to first consider WHO you’re trying to book. Once you’re clear on your target clients you can plan a shoot that will appeal directly to them, and as a result the images you take on that day will effectively help you attract the right wedding clients to your brand. This is what makes planning your own Editorials so effective, because you can guarantee that the investment your making will pay off in the long run. We breakdown exactly how to make sure you’re planning a shoot that will work for your business inside the course!